Category: Business
How AI-Driven Personalization Improves Email Engagement at Scale

How AI-Driven Personalization Improves Email Engagement at Scale

With the .com boom of late 90’s and early 2000’s and wide adoption of email across the World, capturing the attention of users through an email was fairly easy compared to the current saturated digital space.  Increasing volume of promotional content within...

AI Agents in real world deployments

AI Agents in real world deployments

AI agents are on the rise, and it’s quickly shifting from a buzz word to reality. Development of agentic systems is fast moving from research labs and demos to production systems that can plan, act and learn from user workflows. The large language models (LLMs) that...

Strategies to help your data & AI project avoid failure

Strategies to help your data & AI project avoid failure

Most data and AI projects don’t fail because teams chose the wrong infrastructure or modeling approach. They fail because the project breaks down somewhere across the lifecycle, long before folks realize. By the time something reaches production (if it does), teams...

Integrating Direct Mail with Digital Channels Using AIH

Integrating Direct Mail with Digital Channels Using AIH

For many years, marketers have questioned whether direct mail still deserves a place in a world shaped by digital communication. Email, social platforms, apps, and real-time analytics have changed how customers interact with brands, and these channels often overshadow...