Category: Business
Customer Lifetime Values: Revisions for a Digital Retail Brand

Customer Lifetime Values: Revisions for a Digital Retail Brand

Innovations in Data Science have increased not only the amount of consumer data available to brands, but also the methods in which this data can be measured.  Data Scientists in the retail industry are no longer limited to counting coupons and moreover, can focus...

Solving Explainable AI Challenges For The FICO Score

Solving Explainable AI Challenges For The FICO Score

In a world where even the most basic purchases and decisions depend on credit scores, accuracy holds significant weight. Gerald Fahner, Senior Principal Scientist at FICO, explains not only how his team uses machine learning to retrieve individual’s scores across...

AI will become boring – after it changes everything

AI will become boring – after it changes everything

In the next five years, media will be transformed by AI.  AI will probably touch all aspects of the media value chain. We’re not at the beginning of this analytics revolution - we are at the end of the beginning, and the middle is going to be marked by widespread...

Do women’s tech groups make a difference?

Do women’s tech groups make a difference?

The birth of tech groups dedicated to women and underrepresented minorities (URM) is part of a wave of initiatives to support, encourage and mentor underrepresented groups in the tech sector. Simply go to meetup.com and you’ll see groups geared towards URM for almost...

Data Science and Entertainment Production at Netflix

Data Science and Entertainment Production at Netflix

It’s nearly impossible to remember what date night looked like before the coining of the term “Netflix and Chill.”  With Netflix playing such an integral role in our daily lives, we were intrigued to hear from Jen Walraven, Manager of Science and Analytics at...

Analytical approaches to understanding customer retention at Hulu

Analytical approaches to understanding customer retention at Hulu

 Hulu’s focus on subscriber retention and the models they’ve built to assess its implications make them an innovative player in the streaming industry.  We were delighted to hear from Jeffrey Rosenberg, Head of Data and Analytics at Hulu, about the steps...

Machine Learning and Finance; Defining Use Cases and Gathering Data

Machine Learning and Finance; Defining Use Cases and Gathering Data

  “Whether you have a digital product or a physical product, product management is about owning things from end to end and helping with the ideation process, defining MVPs and working with the data scientists and engineers to get something into the market.” -...