During our recent Data Science Salon Virtual conference for the media, advertising and entertainment industries, we had Anne Bauer with us from The New York Times. She gave one of our most viewed talks about how The New York Times experiments with personalized...
If you are having the following symptoms at your company when it comes to business KPI forecasting, then maybe you need to look at automated forecasting: Ugly Excel spreadsheets with multiple tabs and 2000s style pastel formatting Business unit managers, store...
Marketing based on theory is no longer a viable option in global commerce. Clients base their strategies on hard facts, which are inevitably fueled by data. As a result, data scientists are high in demand at large and boutique media organizations alike and...